All happy, healthy workplaces have a strong core of brand identity. Employees embrace and commit to the organization’s brand, and are proud to be a part of it. In turn, that buy-in commitment leads to more satisfied, productive employees. Good graphic design cultivates a positive brand identity—by reflecting a company’s vision—that permeates everything from company websites and communications to business cards and staff apparel. The opposite is true too. For example, if you’ve ever worked at a company whose poorly designed website is difficult to read, navigate, search or purchase from, you know how annoying and frustrating that experience is for both staff and grumbling customers. If your employees aren’t happy with your company logo or website, why would your customers be any different?
JPG, TIF, EPS, PDF or GIF—which file formats do you need for your website photos and images? What about your business cards? A graphic designer knows which file format to use, and when, for the best results. Same goes for RGB vs. CMYK color modes, paper weights and uses, types of website content management systems (CMS), and whether your web or magazine ad is scaled properly and has enough color contrast to be easily readable when it’s published. Thanks to their in-depth training, mastery of industry software, and years of hands-on experience, graphic design professionals know all of this so you don’t have to waste time trying to figure it out yourself.
Even if you have a limited marketing budget, it pays to invest in good graphic design. Cheap design often means poor design. And poorly designed graphics can be expensive. That may sound counterintuitive, but without the expertise of a professional graphic designer you may end up with a product that does not print clearly, is expensive to print due to color management or layout problems, or is not formatted properly for print or online publishing. Changes, delays and redesigns cost money, so that cheaper crowdsourced logo you bought may end up costing you more than one from the higher-priced experienced graphic designer.
Want to increase your company’s social media views, shares and followers? How about product sales and customer base? Whether it’s e-newsletters and websites, blogs and social media, or printed materials—high-quality visuals grab attention at a much higher rate than applications using low-quality, stock or nonexistent imaging. Online shoppers, especially B2B buyers, cite image quality as one of the most important criteria in their purchasing decisions. Graphic design uses high-quality photography, infographics, illustrations and video to create more successful marketing tools.
Every waking hour, most of us are inundated with information from mobile phones, computers, TV, radio, billboards, magazines and more. And our attention spans are getting shorter because of it. To keep marketing efforts effective in spite of this cultural change, companies now have only a few seconds to capture viewers’ attention and keep it. Images are the perfect solution. They have the power to communicate complex messages much faster than words can. But, in order to do this—as well as improve your appeal to automated audiences (search engines) to optimize your web rankings—images must be unique, relevant and high quality. Graphics design can help your business successfully transition into this new era of concise, high-speed communication.
Whether you’re redesigning your website, creating a new logo or launching a campaign, it’s best to use fresh graphic design created especially for you. This ensures you maintain a unique identity that attracts attention, differentiates your offerings, and will keep your customers coming back to check for new content. Food packaging is a great example of the importance of attention-getting design. Grocery stores carry hundreds of snack chip brands. And even though many of us review nutrition labels, it’s likely our purchases rely heavily on the appetizing attractiveness of a chip bag’s design and how quickly and accurately it tells us what we’re buying.
Can you think of a strong company/brand that doesn’t have a highly recognizable logo, color scheme or typeface? Not likely. Graphic design creates a quickly identifiable “face” for your brand that helps differentiate and promote your company. If you have no competition, you may be able to get by without good graphic design and branding since you’re the only source in town. But, for the rest of us high-quality branding is vital for maximizing our potential and success.
Your company logo, typeface, colors, website layout and marketing materials establish an immediate impression of what your company is like—traditional vs. trendy, serious vs. fun, powerful vs. laid back, etc. Graphic designers work with you to pull these visual elements together in a way that will positively brand and convey your desired company image.
Since “consistent” means reliable, make sure your graphic design identity is used consistently throughout your company in internal/external communications, marketing and advertising materials, websites, and products. Inconsistency, such as using multiple versions of logos, typefaces and colors in your various business applications will make your company appear sloppy and unprofessional.
Now that you know more about the benefits of graphic design, what are you waiting for? Contact website infra to add extra value to your next graphic design, brand development or marketing project.
While it might be hard to justify spending thousands of dollars on professional graphic designers, there’s no arguing how much more effective they are at creating design elements that actually work.
If small business owners are known for wearing multiple hats, professional graphic designers are particularly important to your business because they’re known for wearing only one.
The specialized knowledge a graphic designer will bring to your table isn’t just about making things on a webpage look good; it’s about understanding how design elements work most effectively for consumers.
Believe it or not, the beauty of your website isn’t what’s going to make or break your bottom line. More than 75 percent of consumers say that ease of use is the most important factor in the design of a website.
Professional graphic designers are first and foremost researchers and diligent note-takers—they’re listening to your needs, as well as researching the industry for best use practices, consumer expectations, and comparing the competition.
In addition to research contributions, a professional graphic designer is fully immersed in the design industry, and most current on design trends, statistics, and what other industry professionals are talking about.
While this might seem inconsequential to you and your small business, there’s no better way to show people how serious you are about what you do than by providing them with a polished appearance and effective design.
Effective design improves conversion rates, but it’s a good first impression that makes the conversion possible in the first place.
The first time consumers come to your website, or interact with your content online, they’re typically not going to be ready to buy—and that’s okay. With a good design in place, and a detailed content marketing strategy, you’re prepared for this, and you’ve got plans to bring them back into the fold through various online marketing tactics. However, none of that matters if you make a bad first impression.
In addition to pleasing aesthetics, good design also takes into account fundamentals like effective navigation, ease of use, and continuity. Without these things, consumers will have a hard time getting the information they want, buying your products, or recognizing your brand on multiple channels. You need these things in line in order to preserve the critical first impression you make on consumers. If they like what they see, they’re more likely to come back. If they don’t, it’s back to the drawing board.
You’re a business person. You understand what graphic can do for your company and how it can help you market your product or service. But what is it going to do for your bottom line?
As it turns out, quite a lot. From a financial point of view, you can’t ignore the impact of graphic design on business.
Design has been shown to boost a company’s financial performance. A tool exists, developed by the Design Management Institute, that tracks the performance and results of “Design Driven Companies.” According to the index, companies that put design first beat the S&P index by 228 percent over the course of a decade.
To translate that into actual dollars and cents, if a person were to invest $10,000 in a design focused company 10 years ago, the value of his or her investment would have increased to nearly $40,000. In contrast, had that person invested the $10,000 in the S&P Index, its value would have grown to just over $17,000 after 10 years.
Website infra took shape in the year 2012. The company provides end to end solution in the field of website designing, web application development, web & network security, online marketing & branding, ecommerce application, customized MIS applications etc. With more than a decade of dedicated work and know how, the company has come a long way in the field of information technology services.
Schedule a free consultation with us and see how we can help you to brand your business and drive more sales.
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